Lets Illustrate the Psychological Power of Financial Incentive On Social Behavior Change

You will begin to realize while reading this story that the driving factor that will cause a paradigm shift in the smoking industry will be the financial incentive, not the product.

Listen to this illustrative story. A weight loss study was performed with severely overweight people that realized their serious health condition. They were split up into two test groups. Each group was given a personal trainer, gym membership, clothing, nutrition plan, and everything they needed to successfully loose weight and improve their health.

There was one little difference between the two groups. The researchers gave Group B a financial incentive of $20 for every pound that they lost. We'll it doesn't take a genius to know what happend and in fact it did happen. Group B with the financial incentive outperformed Group A by a whopping 20% margin.

Now watch what happens next. Then the researchers stopped the weight loss cycle and started another test. They gave Group A a $20 incentive for every pound they could keep off vs.. Group B with no financial incentive. Have a guess? Group A kept more weight off .

So let's relate all of this to the In-Life Products , alternative nicotine vapor delivery devices, without any of the harmful & cancer causing affects of tobacco combustion.

Early on the In-Life product was given to several heavy smokers. Very few of them actually switched to the device for their nicotine delivery, even though they knew smoking tobacco was affecting their lives in various ways.

Now what do you think happend when the company implemented a financial incentive/network marketing platform?

It's a fact! Every one of them are now using the device, at least a portion of the time, now that they have a financial incentive to show others and change.

You see, without the financial incentive for smokers to use it as an alternate nicotine delivery device, this product would NEVER take hold. Smokers know that tobacco has the harmful and contain cancer causing chemicals while nicotine has none, it's an addictive substance similar to caffeine. But they have never had the incentive to get their nicotine fix somewhere other than lighting tobacco.

What can we learn from this? The fundamental psychology of financial incentive is the key driver of the paradigm shift in the smoking industry and will be the reason change will be permanent while this product will become the norm in society, putting pressure on tobacco usage to significantly decrease.